There was nothing surprising in the kit, though it included a plastic cap to wear while the color soaks in, as well as barrier cream and a cleansing wipe to help keep the color off your face-things my usual at-home kit doesn’t have. The box arrived pretty quickly and I immediately ripped it open. My best match per the site is something darker than I would ever use on my hair, so I went rogue and ordered Sardinia Red (6NCG Medium Amaretto Red) Permanent Hair Color Kit, which is similar to the L'Oreal product I have in reserves at home. I went to the Madison Reed website and took its color quiz to figure out what shade it recommended for me. We didn't learn about this until after my test, so I reviewed the Permanent Color Kit only.Īpplying Madison Reed hair color to cover gray roots takes two steps (just like any home hair color would): First root application only (left), then all-over color (right). My editor even chatted with customer service about it and, after some discussion, the agent offered her a subscription to both products for $40 or a one-time purchase for $48.50, but the agent said there was no purchase page, only that promo available via customer service. though, curiously, not in a kit or subscription in conjunction with one another. Upon further review of the website, it seems Madison Reed touts a "two-step salon-secret system for healthy‑looking hair color with brilliant shine" that's different from other home color brands in that it promotes using a permanent color to tint the roots and a semi-permanent "Color-Reviving Gloss" to use on the lengths of the hair, both of which are products it sells. But if it does what it says, I'll happily pay more to get my hair closer to the salon results I get when I cough up the cash to see my stylist. The fancy brand is pricier than drugstore box dyes at $26.50 per kit on the Madison Reed site or at Ulta, or $22 each if you opt for the subscription membership (only available direct from the company), which auto-delivers a new kit every eight weeks. Madison Reed is an at-home hair coloring product named for the founder's daughter that claims it’s “free of ammonia, parabens, resorcinol, PPD, phthalates, and gluten.” I’ll confess, aside from gluten, I have no idea what any of that is or why I should be concerned about it, but I figure fewer chemicals can’t be a bad thing? In any case, this is the selling point that caught my eye: “results in multi-dimensional color that looks beautiful, healthy and natural.” Plus Madison Reed says it includes keratin, argan oil, and ginseng root extract, all things my coily, low-porosity, fine-strand, low-density hair loves. And I was at home, so if it turned out badly who would know but me, my mirror, and my S.O.? This time, however, I decided to try something new, as I had seen good reviews and the photos of the color coverage looked great. I am not an impulse buyer or hair-product junkie-once I find what works, I generally stick with that. Still, while doom-scrolling through my social feeds, I kept seeing posts and ads and recommendations for a different at-home dye: Madison Reed hair color. The world being in chaos was no reason to let my gray roots run amok. When the pandemic sent most of us to the house to hunker down for 2020, I immediately ordered several boxes of the L'Oreal Creme Excellence hair color (in 6R Light Auburn) that I normally use when doing my own hair. I’ve mostly had my color done professionally at salons, but I also made sure I knew how to do it myself for those times when my coins didn’t align with my vanity requirements.
I’ve dyed my hair for so long I’m not sure what my natural color is, but early on I settled on auburn-y brownish reds, as I like the vibrancy of the shade as well as how it looks next to my brown skin. I started graying at 16 and began coloring my hair while in college.
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